Sidetalk apparel12/21/2023 ![]() “Some kid came up to me and gave me the biggest hug and said, ‘The Knicks are going to do great things this year strictly because of you,’ and I was like, ‘That’s unnecessarily true, but I love you bro,'” Bloom recalled. And as the sales continue to come in, more and more people are recognizing the “Bing Bong Guy.” I’m just having fun being myself and it’s resonating.”īloom has already started to merge the two with the marketing of his own “Bing Bong Guy” t-shirts. I’m going to use this as proof of concept that I can build a brand from an idea. “I’m going to commit to this being the first brand under the Build Your Boys umbrella. “I want Build Your Boys to be sort of a brand incubator,” he said. The real meaning of ‘bing bong’ - and why Knicks fans have adopted the term “It’s traumatizing,” he joked, but said he is “appreciative” of those who’ve been supportive. Screenshot courtesy of had never been on Twitter prior to this, I didn’t even know how it worked,” Bloom said, noting the excessive attention he’s received since the video came out. Jordie Bloom is the “Bing Bong Guy” from the recent viral video of Knicks fans. The phrase “bing bong” can also be heard in previous SideTalk videos, which Bloom was familiar with as a fan of the SideTalk creators. ![]() The video has drawn attention from players, including Knicks newcomer Evan Fournier, the Orlando Magic and numerous sports podcasts and television shows. “It only happened because of brand recognition.” “I came out of the game and recognized logo, the guy pulled up the camera with the light, I literally went over there, said ‘bing bong’ into the camera and left,” Bloom recalled. The postgame footage was shot by SideTalk, which published the fan footage to Twitter last Thursday. A development that, he told The Post, has been a dream of his since he was a kid.īloom, 26, became an internet sensation after he was filmed yelling “ bing bong” into a microphone outside the Garden. What he didn’t know was that after the thrilling double-overtime Knicks win he’d be a hometown hero of sorts. Jordie Bloom, born and raised in Manhattan, was just excited to attend the Knicks’ season-opener against the Celtics at Madison Square Garden last week. NBA champion eviscerates ‘ball hogging’ Knicks star as shooting woes continue: ‘Get off the ball’ Struggling star sinks Knicks during In-Season Tournament loss Knicks star misses another game with ailing knee: ‘Always concerned’ The following notable individuals appeared on the show as interviewees, unless otherwise noted:Įpisodes Sidetalk episodes list No.Knicks star’s heroic 45-point performance kept them alive vs. Celebrities including President Joe Biden, The Jonas Brothers, John Legend, Lil Nas X, Olivia Rodrigo, Jack Harlow, and Avril Lavigne joined in on the trend. The phrase was further popularized by the viral "Bing Bong" trend on TikTok where users would recreate various different quotes from Sidetalk. “Bing Bong” even received two write-in votes in the 2021 New York City mayoral election. The phrase was picked up by the official New York Knicks Twitter account, Knicks announcer Mike Breen, and Knicks forward Evan Fournier, and was featured on the cover of the sports page of the New York Daily News. While the phrase itself had been previously popularized in earlier Sidetalk videos, by rapper Nems and others in episodes from Coney Island, it quickly became a rallying cry for the Knicks after the "Knicks Season Opener" video went viral. One of the fans in the video, Jordie Bloom, says "Bing Bong" into the microphone, a reference to the New York City Subway "doors closing" warning sound which is used at the beginning of each Sidetalk episode. On October 21, 2021, Simonian and Byrne released an episode titled "Knicks Season Opener" featuring New York Knicks fans celebrating the team's opening night double-overtime victory over the Boston Celtics. ![]() The show received a nomination for the 2021 Streamy Awards in the Indie Show category and two nominations for the 2022 Streamy Awards in the Show of the Year and Unscripted Series categories. The duo signed to Brillstein Entertainment Partners and WME in April 2021. Prior to co-creating Sidetalk, Simonian hosted a similar interview-style show in high school called Shark TV, while Byrne interned for The Fat Jewish for five years beginning at age 14. They had first met after being accepted into NYU during their senior year of high school through mutual friends. ![]() Trent Simonian, a graduate of Malibu High School, and Jack Byrne, a graduate of Xavier High School, started the show in the fall of 2019 during their first semester as students at New York University. ![]() The show utilizes a man-on-the-street technique to interview people across New York City with each episode being approximately one minute long, and is noted for its surreal and/or humorous interviews. Sidetalk is an American Instagram show created by Trent Simonian and Jack Byrne. ![]()
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